Good design will tell a story. This is one of the most critical aspects of visual design. Stories help your audience remember what is being communicated. Think back to your own life, do you remember math lectures from high school where your teacher just dumped a bunch of information on you and expected you to memorize and regurgitate it back? Can you remember a story your mom has ever told you from her childhood? The ancient tribal cultures had something figured out well, that we should take heed from today, one of the most important aspects of their culture was passing down stories from generation to generation.
Stories inspire, create meaning and allow for a connection to be made between yourself and the designer and the audience you seek to reach. When designers engage story, communication truly becomes effective.
How would design change in your church context if every piece of design had a specific story to tell? How can your design tell the story of Christianity? How can your design tell the story of life change in your congregation? Next time you set out to design something, first ask yourself what story you need to tell and let that become your foundation for your design.
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